EN
English Nederlands Deutsch Français

Parts business improvement, in one solution

The automotive aftermarket intelligence platform that helps distributors, suppliers and retailers increase revenue, improve margins and make better commercial decisions.

Book a intelligence session
Data & intelligence
platform
Mulitple vehicle types are present in the platform:
Car LCV Truck Camper

Built for the vehicle aftermarket

From workshop chains to national distributors. Motive Insight facilitates you to scale your organisation.

Wholesaler & distributor

Provide a parts platform for every vehicle type, with 24/7 access to your assortment.

Supplier & importer

Show your brands simply & seamlessly in our platform, matched to every vehicle type.

Vehicle parts retailer

Sell with more margin & faster, with intelligent search and filters. Every customer finds exactly what they're looking for.

Workshop chain

Support technicians in finding the right parts. Easily found & ordered.

Curious to see it in action? Take a quick look at our platform.

View the platform

Why the market is changing

Four critical shifts reshaping the European aftermarket the last few years. The ones who adapt this year win. The rest lose ground.

€160B+

European spare parts & service market

More details

Annual market revenue across 400M+ vehicles (cars, LCV, trucks, campers). Led by Germany (21.3%), France (16.8%), and Benelux (12%+ combined).

9.1%

B2B e-commerce annual growth rate

More details

Fastest-growing segment in Europe. Multi-site garage groups (40% of Benelux orders) demand same-day fulfillment and VIN-verified fitment.

12.51%

EV parts market annual growth rate

More details

Europe capturing 30% of global EV aftermarket growth. Battery diagnostics and thermal management replacing traditional service categories.

70%

Order automation adoption

More details

70% of leading European aftermarket players have automated their ordering process. Integration with ERP and real-time inventory sync is now essential.

The Motive Insight method

Business scan Your starting point, mapped
Data Vehicle, parts & stock data, unified
Intelligence AI-driven insight, not guesswork
Growth From insight to action

What's possible with Motive Insight

Challenges in the vehicle aftermarket

The questions decision-makers in the aftermarket ask most often. And how Motive Insight answers them.

How do I grow my online parts revenue?

Your revenue grows when you control what you show and to whom. The platform gives you full control over your stock, prices and menus.

Can I automate price lists and stock updates?

The platform processes price lists, stock updates and orders so your team can focus on sales. No more manual processing.

How do I get insight into my data coverage?

The Motive Insight business scan offers a solution. The scan provides insight into the data coverage of your assortment.

Who manages my stock and prices?

Your stock, your brands and your prices remain fully under your own control. You decide exactly what you show in your parts platform.

How do customers find the right part by registration plate?

Our registration-plate lookup links parts to your customer's vehicle automatically. Fast and user-friendly.

Does the platform work with TecDoc and my ERP?

The platform connects TecDoc, your ERP and supplier data in one integration. One-time setup, then automatically synchronised.

Can I run promotions and campaigns through the platform?

The sales and marketing module lets you run targeted campaigns, promotions and smart upsell directly to your customers.

What happens after implementation?

Motive Insight guides you from set-up to go-live. Our specialists remain available for ongoing support and development.

Our method: from data to business decisions

We know what to do with your data. Once integrated in the intelligent platform, you control the data. We'll show the desired insight so you can improve your business and sales.

Where the opportunity is

Margin optimization

€320K opportunity

by choosing the right assortment mix

Full control

You choose what data to show

which brands, which parts & in which priority.

Live data & insight

See what drives your margins

which parts sell & what customers want.

What we fix

Business scan

We find your gaps in your business model and show you your opportunities.

Build your platform

We build it with your data & ouw knowledge, to fit the market you serve.

We show you future profit

Based on your data & sales, we can show you real business improvement options.

Vehicle data expertise & intelligence

Motive Insight is the total solution for business improvement, not just a catalogue or a platform. Knowledge, expertise and AI-driven data science turn vehicle data into insight, and insight into the tools your business runs on. That combination ensures the right parts, prices and menus reach the right customer at the right time.

This is why customers choose us, and stay:

20 Years of expertise
500k+ Parts in catalogue
50+ Active integrations
99,99% Platform uptime
150k Searches per day
1
Observation

Too many links in the supply chain, resulting in high costs.

More details

Parts passed through multiple intermediaries before reaching the workshop. This led to mark-ups and delays, without any benefit to the end customer.

2
Conviction

Innovation & research drive progress. Ease & control are the guiding principles.

More details

The conviction is that it can be done smarter and more efficiently. A combination of practical knowledge and academic research into supply chain optimisation proves it.

3
Solution

Online ordering & distribution platform, fully integrated with TecDoc.

More details

By connecting TecDoc vehicle data directly to a proprietary ordering platform, customers could for the first time manage their own stock, prices and assortment. Without depending on an external party.

4
Expertise

Expanding integrations with multiple external data sources.

More details

Today there are 50+ active integrations with ERP systems, garage management systems and external data suppliers. Built over 20 years of experience in the automotive aftermarket.

5
Your advantage

Your platform with vehicle data, custom menus, your own stock & search.

More details

Fully white-label, live in 8-12 weeks and with minimal IT effort. You retain control over your own data, brands and customer relationships. Built on AI-driven solutions.

Book a intelligence session

Our platform: data that drives your business

Let the data do the work for you. Our AI-data driven science combined with your customer knowledge delivers actionable intelligence. Fully secured so you focus on decisions that matter.

The data pillar of your total solution

The platform intelligently links vehicle data to your stock. Search by registration plate, custom menus per customer group, and you decide which brands and parts are visible.

Search by plate

NL

The start of Motive Intelligence: real-time insight into top sellers, slow movers and revenue data, by day, week or month, per user and role.

Brake pads
1.847
Suspension struts
1.456
Oil filters
1.203
Spark plugs
1.041

Vehicle, parts and stock data, unified into one accurate source and based on a solid foundation. With your data & brands in the menu.

Brakes Suspension Oil filters

AI that works for you: better article recognition, smarter search, assortment advice and predictive analytics, not just a buzzword.

Search query

Platform activity - average

Indicative representation of daily platform activity, including searches and registration-plate lookups.

Searches
0
Plates
0
Users
0
Uptime
99,99%

● Indicative - based on platform averages

Platform activity by company size

Slide to see what a platform at your scale looks like on average. Based on active Motive Insight customers.

Regional parts distributor
← Small company Large company →
Plate searches
—
Parts searches
—
Active users
—

Indicative averages. Actual figures depend on your stock and customer base.

The transformation from data to business intelligence

Raw data
VINVF3XBH...
Stock qty1.847
Price€42,90
DiameterØ296mm
SKU88231
OE number34116864496
Sector-aware intelligence
Intelligence
Decision
Assortment fit What still earns its place
47 items
Stock signal What moves, before it ties up capital
92%
Brand ranking Yours vs other brands
#1

Motive Insight is powered by IZI Motive, active in the automotive aftermarket since 2007. Learn about IZI Motive →

Growth, possible by insight

Unified vehicle and parts data, combined with AI-driven insight, shows you where to act: on assortment, on your own brand, on stock. What you do with it is up to you.

Book a intelligence session
Data & intelligence
platform

Where growth starts

Start with your data

Article # Description Brand Price
88231Brake pad setBosch€42.90
92145Oil filterMann€18.50
34116Suspension strutKYB€156.00
67890Spark plugNGK€8.20
29873Timing belt kitGates€89.50
45612Air filterMann€14.30
60318Wiper blade setBosch€24.60

ERP data: article numbers, stock levels & prices.

Import & visualize

Motive Insight Platform
Brake pad set Stock: 247
Oil filter Stock: 892
Spark plug Stock: 634
Suspension strut Stock: 45
Air filter Stock: 178

Data integrated and live in your platform.

Numbers & decisions

Motive Insight Platform
Brake pads 1,847 sold
Oil filters 1,203 sold
Spark plugs 892 sold

See what sells. Adjust accordingly.

What becomes possible

Three decisions, made clearer

Examples of what unified data and AI-driven insight can surface. Concrete situations, not abstract promises.

01 · Brands

Position your brands accordingly

See where it ranks, and decide where it belongs
02 · Assortment

Know which articles should be where

Spot what to keep, promote or retire
03 · Stock

Match stock to what actually sells

See what moves, before it ties up capital
A direction, not a guarantee

These are examples of what becomes possible. Not a promise of what will happen.

What you achieve depends on your assortment, your market and the decisions you make. The business scan is the starting point for finding out what is possible for your business specifically.

Business scan Your starting point, mapped

Ready to build your revenue engine?

We turn your vehicle & parts data into the insight that drives your revenue engine, together with you. Book a business scan or intelligence session and discover the revenue potential ahead of you.

Get in touch

📞 +31 (0)46 234 0811
🌐 www.motiveinsight.parts